Digital Marketing Manager
The PIMS Digital Marketing Manager course develops advanced competence in planning, managing and evaluating integrated digital-marketing strategies. The programme brings together organic, paid and relationship-...
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Program Overview
The PIMS Digital Marketing Manager course develops advanced competence in planning, managing and evaluating integrated digital-marketing strategies. The programme brings together organic, paid and relationship-based digital channels to support measurable business growth.
Participants explore SEO, paid search, content marketing, social media, email automation, analytics, digital advertising, e-commerce, conversion optimisation and digital-team leadership.
What You'll Learn
- Digital Marketing Fundamentals
- Online Consumer Behaviour
- Digital Marketing Ecosystems
- Search Engine Optimisation
- Keyword Research
- On-Page SEO
- Off-Page SEO
- Search Engine Marketing
- Paid Search Campaigns
- Content Marketing
- Content Planning
- Brand Storytelling
- Blogging
- Video Marketing
- Social Media Marketing
- Community Management
- Influencer Marketing
- Paid Social Campaigns
- Email Marketing
- Email Automation
- Personalisation
- SMS Marketing
- Mobile-App Marketing
- Web Analytics
- Digital KPIs
- Campaign Dashboards
- Return-on-Investment Measurement
- Digital Advertising
- Programmatic Advertising
- Display Advertising
- Retargeting
- Media Planning
- E-Commerce Marketing
- Conversion Optimisation
- Customer Journey Mapping
- Digital-Team Leadership
- Cross-Functional Collaboration
- Digital-Marketing Capstone Project
Empowering professionals with knowledge, practical understanding and stronger workplace skills.
PIMSWho Should Attend?
This PIMS Digital Marketing Manager course is suitable for Marketing Professionals moving into digital leadership, Business Managers seeking stronger digital-marketing knowledge, entrepreneurs, Small-Business Owners, professionals progressing from Level 3 or Level 4 marketing programmes and individuals preparing for senior digital-marketing roles.
Key Benefits
After completing the programme, learners should be better prepared to:
- Develop advanced digital-marketing strategy skills
- Improve SEO and paid-search competence
- Manage social-media and content campaigns
- Strengthen email and mobile-marketing knowledge
- Use analytics to measure campaign performance
- Improve online advertising and media-planning skills
- Strengthen e-commerce and conversion optimisation
- Develop digital-team leadership competence
Assessment & Evaluation
- Assessment Type: Written examination, project submission and presentation.
- Format: Multiple-choice questions, short answers, applied case study and capstone project.
- Total Questions: 80 theory questions plus 1 case study and 1 project.
- Passing Score: 70%.
- Duration: 3 hours written plus 4 weeks for project submission.
- Certification: Digital Marketing Manager Certificate.
Start Your Professional Learning Journey.
Contact PIMS for information about Digital Marketing Manager, training schedules and enrollment.
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