Level 2 Award in Sales and Marketing
The PIMS Level 2 Award in Sales and Marketing introduces the essential principles of customer behaviour, selling techniques, branding, market research and promotional communication. The programme helps learners...
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Program Overview
The PIMS Level 2 Award in Sales and Marketing introduces the essential principles of customer behaviour, selling techniques, branding, market research and promotional communication. The programme helps learners understand how sales and marketing activities work together to attract, serve and retain customers.
Practical topics include prospecting, handling objections, customer relationships, digital marketing and basic campaign-performance measurement.
What You'll Learn
- Sales and Marketing Principles
- Role of Sales and Marketing in Business
- Customer Needs
- Customer Buying Behaviour
- Customer-Focused Selling
- Verbal Sales Communication
- Non-Verbal Communication
- Digital Sales Communication
- Customer Relationship Management
- Customer Service
- Customer Loyalty
- Market Research
- Competitor Analysis
- Market Opportunities
- Marketing Planning
- Business Objectives
- Brand Identity
- Brand Positioning
- Social-Media Marketing
- Email Marketing
- Online Advertising Fundamentals
- Sales Prospecting
- Handling Customer Objections
- Closing Techniques
- Sales Targets
- Marketing KPIs
- Campaign Evaluation
Empowering professionals with knowledge, practical understanding and stronger workplace skills.
PIMSWho Should Attend?
This PIMS Sales and Marketing course is suitable for entry-level Sales and Marketing Personnel, Business Students, entrepreneurs, Small-Business Owners, Customer-Service Personnel moving into sales and individuals preparing for advanced sales and marketing study.
Key Benefits
After completing the programme, learners should be better prepared to:
- Develop foundational sales and marketing knowledge
- Improve customer communication
- Strengthen relationship-building skills
- Support basic market research
- Contribute to marketing plans and campaigns
- Develop practical selling techniques
- Understand digital-marketing fundamentals
- Measure basic sales and marketing performance
Assessment & Evaluation
- Assessment Type: Written examination and case study.
- Format: Multiple-choice questions, short answers and applied case study.
- Total Questions: 50 theory questions plus 1 case study.
- Passing Score: 70%.
- Duration: 90 minutes written plus 2 weeks for case-study submission.
Start Your Professional Learning Journey.
Contact PIMS for information about Level 2 Award in Sales and Marketing, training schedules and enrollment.
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